Doing things differently

commercials: TBWA New York commercial for Absolut Vodka, Thursday 06 August

At six different locations a crew of artisans have created large-scale installations out of ice blocks, wheat, two thousand hanging ABSOLUT bottles, flying lanterns, gigantic balloons and a myriad of glass cylinders. Each installation forms a word and is crafted to tell its part of the ABSOLUT story – from the iconic shape of the bottle and the Swedish winter wheat distilled to the urban landscapes in which ABSOLUT VODKA is enjoyed.

In addition to the 60 and 30 seconds spots, there is a making-of-film, showing the spectacular installations coming to life. The original films and the B-roll are all available at the ABSOLUT Youtube channel: www.youtube.com/user/ABSOLUTworld. "

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