MTV Sweetheart - Matt Pyke

commercials: Universal Everything rebranding MTV International, Thursday 16 July

'Sweetheart': Matt Pyke reinvents Pop- Art (Universal Everything, July 2009)

'Sweetheart': Matt Pyke reinvents Pop- Art (Universal Everything, July 2009)

Matt Pyke from Universal Everything has directed a series of animations which play a huge role in...

...... the rebranding of MTV International; an ongoing series amplifying popculture in all its glory, with of course love with a capital L. Check the new video 'Sweetheart' featuring thousands of sweets in pop-art style.

Music by Matts brother Simon Pyke from Freefrom, directed by Zeitguised.

http://www.universaleverything.com/

Comments (2)

no guess not, although I like the fluffy animal :

Door dorien, op Friday 17 July om 13:19

Like the candy one,the other MTV-idents arent that special I supose.

Door Bruno, op Friday 17 July om 12:36

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