Origami

commercials: Commercial Asics, Tuesday 08 September

Origami by Norpol+

bit of an oldy (released may 2008) but still very inspirational.

´ASICS, named for the phrase “Anima Sana In Corpore Sano” -- a sound mind in a sound body, was formed in 1977, a merger between GTO, Jelenk and Onitsuka. Kihachiro Onitsuka, who brought the shoe business into the partnership, started in 1949.

 The video picks up some of the inspiration for the brand. Onitsuka found inspiration for his shoes in 1951 while chewing on a salad of cucumber and cold octopus. He realized that if he could mimic the concave shape of the octopus’ suckers in rubber, he could create a shoe capable of gripping a basketball court, allowing the wearer to stop on a dime.´

Credits:
The Origami campaign was developed at Nordpol+, Hamburg, by creative director Lars Ruehmann, copywriter Sebastian Behrendt, art director Sean Kirby.

Origami artist was Sipho Mabona.