: Amnesty International's message told in wax., Thursday 01 July
Amnesty International by Pleix
The strenght of a good add is most of time it's simplicity. Melting dictators made out of wax in the context of Amnesty International is a great idea.
Pleix brought this concept to life in an eight month production. Because of the great costs ( building huge ovens and wax-statues) they decided to do it in CG. The result is an realistic, emotional piece that hopefully changes the world. Honoured with a Bronze Lion in Cannes.