production companies: Thank you Post Panic!, Thursday 23 December
New production for Google Adwords - Thank You
Google Adwords - Thank You
AKQA San Francisco asked PostPanic to help create a unique 10th anniversary thank you film to more than 1 million Google AdWords clients worldwide. The agency's idea was to individually address each of the clients by incorporating their company name in the film visuals. PostPanic took on the challenge of creating the main film which would then be handed over complete to Google's customization agency for clients' name integration. Director Mischa Rozema developed AKQA's script to include a fictitious Google research department trying out ambitious experiments to feature each advertiser. A combination of live action and vfx, the footage was filmed by PostPanic in around Google HDQ in California, before being brought back for post in Amsterdam.
Check it out at : http://vimeo.com/17637385
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I have passed on this quote svaerel times already "My feeling has always been that a playground for a child is just like a therapist for an adult." Thank you for doing and posting this interview...I love Kims story and her determination.