PostPanic Essent Commercial
commercials: Monday 13 September
Etcetera asked Mischa Rozema (PostPanic) to direct the first spot in their new campaign for Dutch energy provider, Essent.
The 45 second spot presents Essent's philiosophy and brand values. Mischa's solution was to create a highly creative, apparently 'hand-crafted' visual spot focusing on paper techniques, which combines live action elements with CG and motion graphics.
Thats a shrewd answer to a trckiy question