PostPanic Essent Commercial

commercials: Monday 13 September

Essent commercial

Essent commercial

Etcetera asked Mischa Rozema (PostPanic) to direct the first spot in their new campaign for Dutch energy provider, Essent.

The 45 second spot presents Essent's philiosophy and brand values. Mischa's solution was to create a highly creative, apparently 'hand-crafted' visual spot focusing on paper techniques, which combines live action elements with CG and motion graphics.

Essent State Of The Union from PostPanic on Vimeo.

Comments (1)

Thats a shrewd answer to a trckiy question

Door SRGCMFuEjM, op Sunday 14 October om 19:57

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